Are SMO and SMM Different? | Digi Kaksha

SMM and SMO are two interesting areas of specialization within the digital sphere. Both of them are the important elements of digital marketing, that most often confuse people. Well, their meaning, functioning, purpose and impacts on digital marketing are different yet impactful sources. Since we have started to practice online marketing, Social Media has been continuously evolving and is unstoppable. With new trends and upcoming changes in the industry, there are plenty of ways one can utilize to promote their businesses as well products and services. However, with advanced digital marketing training, one can gain all the essential skills that are high in demand today.

Requirement of SMO and SMM specialists is in demand across industries. Being the impactful promotion tools, they differ from each other yet sound similar. With contradictory purposes, these two terms are vital in the digital world to promote brands and improve their online presence. Let us understand their purpose, meaning and differences.

What is Social Media Optimisation (SMO)?

Social Media Optimisation is a process that is utilised to optimise a website to make an online presence on different social media platforms. The process includes ways to enhance a brand’s online presence and reputation by engaging on social media platforms. Social Media is widely used across the world, which makes it easier for a brand to connect with the target audience. With the help of SMO, you can boost and strengthen your brand’s online presence, as well as generate sales and increase leads. Optimising your content on Social Media will not just build your trust, but will make you familiar as consumers can see you being mentioned and recommended by others. Techniques to follow right SMO strategies:

·         While optimising your social content, it is advisable that you should add social widgets and badges on your webpages. Social widgets and badges enable consumer to easily share your content on their respective social media handles. Through this process, your audience can share your content on various networks, which improves your visibility, presence, and boosts your sales.

·         Another technique to increase user visits is asking your users to sign-in/login on your websites through their social networks. Through this, you can easily create social connections with your users. Make sure that your website offers login service. You can then share new product updates and newsletters with your audience and engage with them.

·         Use your social media accounts wisely. Keep posting about your services along with relevant posts related to ongoing social hype. You can also go live on Instagram and share you accomplishments with your target users. By engaging more with your audience, you can build trust and credibility.

·         Social Media Optimisation is not a one-time use process but can help you boost your content and presence for a long time. You must ensure that you constantly post content and by using right SEO and SMO strategies make it searchable.

·         Optimise your social media profiles by providing relevant information about your brand, products and services. You can add your business’s URL in your Instagram bio, so that users can directly visit your websites and call some action. Optimising social media profiles will help you in increasing your visibility and boost your presence.

What is Social Media Marketing?

Social Media Marketing or SMM is the process that utilises your social media handles to connect with target audience, helps to build your brand, improve sales, generate leads and drive traffic on your websites. The process involves uploading of creative content on a brand’s social media handles. It also involves engagement with your users by listening to their views, taking feedbacks, engaging with your followers and running social media ads to reach the maximum audience. Various digital marketing training institutes in India provide training for SMO.

A social media marketing specialist must have technical knowledge of various tools and techniques that can benefit the business. These tools and techniques help a brand achieve its business goals and grow their brand. Here are a few Social Media Marketing techniques that Digi Kaksha suggests.

·         The basic and quite important skill of Social Media Marketing is to be clear with your goals. Therefore, to achieve the, asocial media marketing specialist must strategize their content based on metrics, right social media network, effective time to post, content format and audience’s choice. Documenting content based on these parameters, you can easily achieve your business’s goals and will help you throughout the duration of the project.

·         Analyse the competition around you. Analysing competition is quite a critical element of Social Media Marketing. You should thoroughly monitor the activities of your competitors. Analyse what kind of strategies are they following or what can be your best plan to compete them and prove to be the best in the market. Join hands with various communities and use social media tools to improve your online presence and performance.

·         Before establishing on any network, you must be clear with your needs. Analyse which type of audience you are targeting, age, preferences, and online behaviour of users to create content accordingly and reach the maximum.

·         Plan and create your content calendar which includes essential requirements of your clients. Make sure to share your content calendar with your content calendar for their reference and to add if they want anything else.

·         Planning and executing your online content is half-way to your goals. To complete your journey, you need to monitor your metrics. Knowing the insights of your content will help you analyse your performance and now about the user insights. You must ensure that you have the knowledge of various tools like Google Analytics, Facebook Insights and others to keep an eye on your performance.

What are the Differences between SMO and SMM?

As we have explained before, SMO is the process dealing with website optimisation to make it simple for users to share content on various social media networks. Whereas SMO aims at increasing brand’s online traffic of the website with the help content sharing. SMM solely focuses on improving a brand’s online presence and increasing engagement on social media. Therefore, both the terms have a powerful impact on driving users yet they have different functioning. Though, SMO and SMM sound familiar but their functioning is contradictory. Digital Marketing Training Institutes in Delhi offer SMM and SMO training programs for beginners, professionals and entrepreneurs to learn and upgrade their skills.

So no more confusions, as now we are clear with the concepts of SMM and SMO. Both have their specific needs related to Social Media, but they function differently. In digital marketing, both of the skills are high in demand. Across industries, there is a huge demand of SMM and SMO specialists to help brands enhance their social presence.

If you are looking forward to upgrade your skills, enrol with DigiKaksha’s influential programs.