Learn To Track Sales For Your PPC Campaigns

So before you start spending money to run your PPC ad campaigns, you should have some specific goals in mind about marketing. If you work without setting your goals, you would never be able to tell if you are successful in your marketing accomplishments. Enroll today with Digi kaksha to upscale your Digital Marketing Skills.

So what is a good goal?

A goal should be measurable and specific.One of the most common goals are to make money and sell more stuff.Many companies set multiple goals with priorities. This is a very brief look at goals, you should have a lot more thought about why you are marketing and what you would like to attain.

How to track Campaigns

Setting up goals isn’t enough. You need to track your campaigns as well. Here are the three ways to track your campaigns:

Adwords and Ad Center Conversion Tracking

Both Google Adwords and adcenter have scripts that can be put on site and allows you see what ad copy, search query, keywords, time, day , etc received conversion.

Here are easy scripts that you can install:

-        Navigate conversion section in PPC campaign

-        Create New script

-        Define the worth of conversion in script wizard.

-        Install Script on confirmation page.

Once you are done with the installation, you will be able to see the performance of your PPC account. This helps in taking further actionable steps. Want to learn more about its features? Enroll today for a Digital Marketing Training Course.

 Call Tracking

There are conversions that take place on the phone. You can work creatively for this like by generating a travel receipt. The simplest way to track phone calls is through phone call tracking, wherein you can install a call tracking  and your phone number will be displayed on the website.

Analytics Tracking

This is recommended for every company. It gives you much more information than just conversion data. It gives you insights into the user behavior, technology and the referral data.

-        Install analytics across the site, on every page.

-        Define tracking goals

-        While defining the goal, define value along with it

Want to learn more about PPC campaigns? Join Digi Kaksha, a leading digital marketing training institute in Delhi today to learn everything about digital marketing.

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